NJOY Vaping Website
HowToNJOYvaping.com provides constantly evolving video content.
NJOY Inc. launched a website solely dedicated to the continuous education of consumers on all things vaping. The site contains constantly evolving video content that will provide useful knowledge for any adult smoker, whether they are new to the vape segment or an expert user. NJOY is supporting the launch of HowToNJOYvaping.com through social media, in-store signage and the "Vegas Vapecation Sweepstakes" for retail employees. The main in-store communication vehicle for this sweepstakes will be retail tearpad sheets that store personnel can distribute to interested customers. To help incentivize store personnel, NJOY is offering a three-day, two-night trip to Las Vegas for a store manager or associate with a guest of their choice.