NJOY, Victory Settle Patent Infringement Suit

SCOTTSDALE, Ariz. -- NJOY Inc. and Victory Electronic Cigarettes Inc. reached a settlement in a patent and trade dress infringement lawsuit.

In its legal action, the Scottsdale-based maker of NJOY and NJOY King electronic cigarettes alleged that Victory Electronic Cigarettes infringed patented technology used in the NJOY disposable King e-cigarette and that Victory e-cigarette cases infringed NJOY's trade dress rights protecting its uniquely identifiable King case.

The lawsuit was filed in the U.S. District Court for the District of Arizona in November.

In response to NJOY's lawsuit, Spring Lake, Mich.-based Victory has agreed to stop selling the accused e-cigarettes and cases.

"NJOY will continue to vigorously enforce its valuable intellectual property against those who appropriate its value by using it without NJOY's permission," according to a company statement.

NJOY was represented by Latham & Watkins LLP and Fennemore Craig P.C.