Nouria Energy Eyes New Branded C-store Concept

WORCESTER, Mass. —Nouria Energy Corp. is partnering with CBX's brand agency and retail design consultancy to create a unified brand identity and convenience store concept for its network of more than 125 locations.

To assist with Nouria's ongoing expansion, CBX will develop a store name and logo, car wash name and logo and store layout, as well as building exterior and interior design that includes graphics, lighting, flooring and fixtures. Nouria and CBX will also work together to create a proprietary foodservice program that reflects the needs and tastes of the chain's customers.

"Our challenge is to create a uniform brand identity and store design that can be executed across the entire network of locations, making them customer destinations and complementing the powerful fuel brands," stated Joseph Bona, CBX president of branded environments. "The goal is to develop a number of store prototypes that can work with the company's diverse footprints, with the first grouping of next-generation locations expected to open before the end of the year."

The prototypes will roll out through a combination of renovations, rebuilds and new sites.

"We are very excited to team with CBX as we begin this journey," stated Nouria President and CEO El-Nemr. "I'm very confident that CBX's creative and c-store industry expertise make them the ideal partner as we work together toward our ultimate goal of better identifying and meeting the needs of our diverse and ever-changing customers."

Worcester-based Nouria Energy supplies more than 125 gas stations operating under the Shell, Gulf and Irving Oil brands in Maine, Massachusetts, New Hampshire and Rhode Island, and operates 85 sites that offer fuel, c-stores, co-branded and proprietary foodservice.