Nourish Snacks Brand Redesign

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Nourish Snacks Brand Redesign

Nourish Snacks founder and nutritionist Joy Bauer unveiled a new look for the brand — new packaging, new branding and new products — at the recent 2017 Sweets & Snacks Expo. Bauer joined forces with design legend Brian Collins to reexamine the Nourish Snacks brand, completely rethink the packaging, and even enhance the products themselves. In the redesign, they listened to consumers, identified flaws in the current packaged foods landscape, and addressed these flaws in a vibrant way, according to the company. Nourish Snacks' new look features bold colors and eye-catching designs, as it looks to set itself apart in the better-for-you space.