Outcast Media to Offer Flixster at the Pump

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Outcast Media to Offer Flixster at the Pump


SANTA MONICA, Calif. -- Consumers fueling up at gas stations equipped with the Outcast television network have a new viewing option: Flixster movie ratings.

The online moving ratings community, used by a reported 29 million people per month, can now be seen on Outcast's 13,000 screens nationwide, according to the digital media provider.

Many of Outcast's televisions at the pump are manufactured by its partner Gilbarco Veeder-Root. "Gilbarco is pleased to offer our customers using Applause TV with Outcast yet another outstanding content offering," said Chris Whitley, vice president of marketing at Gilbarco. "Outcast Media continues to bring retailers the best content to build loyalty with fueling customers."

The addition of Flixster to Outcast's lineup goes beyond simply an effort to add more programming, according to Outcast Media Holdings Inc. A recent Gfk MRI study discovered that adult fuel consumers are 39 percent more likely to go to the movies one or more times per month, and 65 percent are more likely to see movies on opening weekend, the company cited.

"Working with Flixster allows us to deliver ratings and recommendations from moviegoers like you and me, not from critics, which allows us to provide our viewers with genuine buzz from other passionate movie enthusiasts," said Nathan Gill, Outcast's chief revenue officer. "Our viewers are busy and constantly on the go, leaving little time for planning their evenings and weekends. With Flixster at the pump, we can keep an active audience informed about the most talked about movies of the week without missing a beat."

In addition to Flixster, Outcast has also inked deals to provide Fox News Channel and NFL Network programming at the pump.