Parker's Latest Tech Tool Takes Aim at Store-Level Experience

SAVANNAH, Ga. — Parker's selected Intouch Insight Ltd.'s LiaCX customer experience management software to support its continuing efforts to make customers' lives easier.

The convenience store chain is an existing Intouch customer.

The LiaCX platform will enable Parker's to continue growing while maintaining a reputation for excellence by collecting operational and customer experience intelligence, providing a deep understanding of store level performance and the ability to drive and track improvements, according to Intouch.

"We are thrilled to expand our partnership with an industry leader like Intouch. We are very impressed with LiaCX and specifically its Action Campaign technology," said Parker's Chief Operating Officer Jeff Bush. "The software will help us engage our frontline teams to take measurable actions at the store level that allow us to better achieve our business goals."

The cloud-based LiaCX software helps multi-location organizations create more value and drive action with their customer experience programs.

"The launch of our LiaCX software has been very well received in the marketplace and we are encouraged to have sales this early on in the process. Parker's is a technologically advanced organization with a clear dedication to excellence and we are very happy to have them as one of our initial LiaCX partners," said Cameron Watt, president and CEO, Intouch Insight.

Savannah-based Parker's operates 53 locations throughout southeast Georgia and South Carolina.