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VERC Enterprises, an independent convenience store and gasoline operation with locations throughout Eastern Massachusetts and New Hampshire, named Stephen Vieira district manager for its five central locations.

Vieira will be responsible for the management of more than 40 personnel and five store managers at the locations in Raynham at Route 44, Raynham at Route 138, Stoughton, Allston and Neponset.

In other news, Deirdre Mahlan has been promoted to senior vice president and CFO of Diageo North America. Mahlan, formerly vice president, finance for Diageo-Guinness U.S.A., Diageo's North American beer company, takes on the role from outgoing CFO John Stewart.

"Deirdre is a superb financial strategist, a dynamic leader and a trusted adviser. She understands the beverage alcohol business and her experience will enable Diageo to maintain its momentum in North America," said Ivan Menezes, president and CEO of Diageo.

Pinnacle Corp. named Gary Moreland vice president of professional services. Based at the Arlington, Texas headquarters, he works closely with Pinnacle clients by conducting comprehensive automation needs analyses, overseeing all software implementation projects, and ensuring the success of Pinnacle products at clients' sites.

"We are pleased to have a person with the background and experience of Gary on our team," said Roger Wall, Pinnacle's senior vice president of client services. "He is uniquely positioned to play a key role in formulating Pinnacle's strategic plans to expand our system implementation and consulting service offerings."
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