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PEOPLE NEWS

03/05/2007
NACS: the association for convenience and petroleum retailing, hired Tia Savanh to serve in its database coordinator role. Prior to joining NACS, she taught middle school French for Fairfax County Public Schools system. Savanh spent 16 years working for the U.S. Postal Service.

In supplier news, Hot Stuff Foods promoted Roxanne Van Loon to the position of senior director of marketing. Van Loon has 23 years of marketing experience and has been with Hot Stuff Foods since 2001. In her new position, Van Loon will develop brand marketing plans to increase sales to new stores and increase sales at existing clients. She will also work with the company's advertising and public relations agencies.

Prior to joining Hot Stuff, she held marketing positions with Sara Lee Foods and Trail's Best Meat Snacks.

"We are very enthusiastic about this opportunity to promote a well deserving individual within our organization," said CEO John Fontana. "Roxanne has an excellent track record, both within our organization and previously in the foodservice industry. She has established excellent relationships with our customers and has shown excellent leadership in supporting the company's total foodservice commitment and philosophy of 'Creating Value…Every Day!'"

In other supplier news, David R. Poplau was promoted to the position of director of channel marketing for Lettieri's. He comes to the position from his role as the director of marketing & sales support for Leteiri's, which he held for the past four years.

In his new position, Poplau will develop brand marketing plans for increasing sales to new and existing clients.

Before joining Lettieri's, Poplau spent 13 years with Schwan's Home Food Service.

In other people news, Phoenix-based Innovative Brands, a consumer brand acquisition company, named John Baragar to the position of sales and Richard Lombard to the role of national account manager.

In his new position, Baragar will lead the sales and customer development process for the company's business in North America and the Caribbean. He brings more than 20 years of sales experience to the position from various companies including Pfizer Consumer Healthcare, where he was most recently the director of its national sales team.

As national account manager, Lombard will be responsible for managing customer relationships in the Eastern U.S. He has 38 years of experience, and comes to the position from The Dial Corp., where he was the east division vice president of sales.

"John Baragar and Dick Lombard have extensive knowledge of the consumer product industry, which will allow us to expand and deepen our customer relationships and sales structure," said Joe Jacober, chief executive officer of Innovative Brands. "They understand our business and are highly regarded throughout the industry."

In other supplier news, Norfolk, Va.-based Outsite Networks, Inc., a loyalty marketing technology firm, appointed a number of its staff to support its continuing growth.

Wim Vanderbijl was promoted to the position of client services director. Vanderbijl has experience in the retail petroleum equipment field including positions with both Schlumberger and Tokheim.

Outsite also promoted Sara Herkner to the position of senior account manager and hired Kelly Hampton as its account manager.

Brad Christiansen also joined the company as its western regional sales manager. He comes to the position from Red Eagle Oil, a multi-branded jobber, where he assisted the launch of the company's reward loyalty program. In his new position, Christensen will be responsible for sales activities in 11 western states.

"We are extremely pleased to add the experience and talent of these individuals," said Anton Bakker, founder and CEO. "These new hires and promotions are part of our continued growth and support for our more than 75 retailer companies which operate over 1,200 sites with our loyalty marketing system. We will continue to grow our service offering for our existing and new clients."