P.F. Chang's, Pampers Earn Top CPG Slots
In the food and beverage category, P.F. Chang's Home Menu took home the top slot. According to SymphonyIRI, the Chinese food stalwart earned $101.6 million in sales last year across the food, drug and mass channels, excluding Walmart. Thomas' Bagel Thins followed with $73.6 million in sales, followed by Oscar Mayer Selects, Folgers Gourmet Selection K-Cups, M&M's Pretzel, Sun Drop, Kellogg's Special K Cracker Chips, Lean Cuisine Market Creations, Gold Peak Chilled Tea and Baileys Coffee Creamer.
"We're seeing a lot of innovation activity in the coffee and tea sector, which is being driven heavily by the proliferation of single-cup coffee brands, designed for the new Keurig coffee machines," said Larry Levin, executive vice president, Consumer Insights, SymphonyIRI. "For the year, nine coffee and tea innovations achieved New Product Pacesetter Status, vs. an historic average of four per year between 2002 and 2011."
Leading the way in the non-foods category was Pampers Cruisers/Swaddlers with Dry Max, with sales reaching $296 million during 2011. Gillette Fusion ProGlide came in second at $169.4 million, followed by U by Kotex, Schick Hydro, Maybelline Volum' Express Falsies, Nicorette Lozenge, Sally Hansen Salon Effects, Tide plus Febreze Freshness and Ensure with Revigor.
"Just like home-based eating is on the rise, more and more consumers want to take care of many of their beauty and personal care needs at home," said Susan Viamari, editor, Times & Trends, SymphonyIRI. "They want the professional-level performance of such places as spas and hair and nail salons without the price tag. From the top of your head to the tips of your toes, beauty and personal care products that bring luxury and indulgence into the home are really striking the right chord with consumers."
In fact, to expand on Viamari's point, SymphonyIRI's "Q1 2012 MarketPulse" survey revealed that 55 percent of consumers are eating out less frequently today compared when the economic downturn began in 2008.