Phillips 66 Unveils Comprehensive Mobile Commerce Platform
LAS VEGAS — Phillips 66 pulled the curtain back on it's a new mobile commerce platform for its fuel brands Phillips 66, Conoco and 76.
The oil company debuted the "Mobile Connect Experience" earlier this week during its Phillip 66's Momentum: Driven by Excellence conference in Las Vegas.
Driven by P97's PetroZone, a mobile commerce solution Phillips 66 announced last year in collaboration with Chase Pay, the new platform will connect retail fueling consumers to Phillips 66, Conoco, and 76 locations through a mobile app using a station finder, enabling a mobile payment wallet and delivering contextual commerce digital offers.
"We designed our mobile solution to build on top of technology you should already have at your store, and unlike some of our competitors, our offering doesn't just work at the pump, but inside the store as well. It's designed to work for all of your business," said Rod Palmer, Phillips 66's general manager of marketing services.
The "Mobile Connect Experience" includes previews of mobile integrations with Synchrony Financial, a new branded mobile debit product, loyalty points facilitated by KickBack Rewards System, and an in-vehicle payment demonstration with Honda Developer Studio that allows consumers to purchase fuel from the infotainment unit of their car, according to Phillips 66.
"A company with the innovative spirit of Phillips 66 helps move the entire retail fueling industry forward," said Donald Frieden, founder and CEO of P97. "P97 is working with Phillips 66 to integrate existing technologies such as their proprietary credit and loyalty programs into a comprehensive mobile commerce platform, creating a seamless commerce experience for consumers."
Phillips 66 is currently testing mobile commerce connected sites in the Texas and Oklahoma regions, with a nationwide rollout planned for this year into 2018.
Houston-based Phillips 66 is a diversified energy manufacturing and logistics company. With a portfolio of midstream, chemicals, refining, and marketing and specialties businesses, the company processes, transports, stores and markets fuels and products globally. It has a network of branded marketers and dealers operating approximately 7,500 outlets.
P97 Networks, also based in Houston, provides secure cloud based mobile commerce and digital marketing solutions for the convenience retail and fuels marketing industry under the brand name PetroZone.