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PHOTO GALLERY: Alon Sets Guinness World Record

EL PASO, Texas — Sometimes a gift card is just a gift card, and sometimes it's a record.

On Aug. 11, Alon Brands Inc. officially became the holder of the Guinness World Record for the World's Largest Gift Card. An event marking the feat was held at the ALON/7-Eleven on 320 S. Americas Ave in El Paso.

On hand for the event were representatives from Alon Brands and the Guinness World Records — who took the official measurements, putting the accomplishment in the books.

As part of the festivities, Alon presented El Paso resident Andrew Saldivar, who was randomly selected as the lucky winner, with a gift card and $10,000 worth of ALON gas and merchandise. Other event attendees won giveaways, including $5,000 worth of ALON gift cards, an Xbox and other prizes.

For a behind-the-scenes look at the making of the World's Largest Gift Card, click here.

Dallas-based Alon Brands is the largest 7-Eleven licensee in North America. It was recently acquired by Delek US Holdings Inc.

Alon Brands Inc. goes down in history for the Guinness World Record for the World's Largest Gift Card on Aug. 11.
Alon Brands Inc. goes down in history for the Guinness World Record for the World's Largest Gift Card on Aug. 11.
Alon Brands Inc. team members join representatives from Guinness World Records as the retailer sets the record for the World's Largest Gift Card.
Alon Brands Inc. team members join representatives from Guinness World Records as the retailer sets the record for the World's Largest Gift Card.
El Paso resident Andrew Saldivar is randomly selected as the lucky winner of gift card and $10,000 worth of ALON gas and merchandise.
El Paso resident Andrew Saldivar is randomly selected as the lucky winner of gift card and $10,000 worth of ALON gas and merchandise.
It's official: Alon Brands Inc. team members, representatives from Guinness World Records and El Paso resident Andrew Saldivar mark the occasion at the ALON/7-Eleven on 320 S. Americas Ave in El Paso.
It's official: Alon Brands Inc. team members, representatives from Guinness World Records and El Paso resident Andrew Saldivar mark the occasion at the ALON/7-Eleven on 320 S. Americas Ave in El Paso.
Grand prize winner Andrew Saldivar gets to take home his own — although smaller — Alon gift card.
Grand prize winner Andrew Saldivar gets to take home his own — although smaller — Alon gift card.
The numbers don't lie: A representative from Guinness World Records takes the official measurements during the Aug. 11 festivities.
The numbers don't lie: A representative from Guinness World Records takes the official measurements during the Aug. 11 festivities.
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