As part of the brand's mission, Hangry Planet leverages health education, sustainability and animal rights through partnerships, as well as the retailer's 10 percent social impact giving, whereby 10 percent of every sale goes to several different charities supporting animal and human rights, schools, orphanages, and impoverished communities globally.
So far, the customer response to Hangry Planet has been "overwhelmingly positive," Bakhtiari reported, and also very curious, prompting him to build a resource site called AnimalJoy.org to answer frequently asked questions.
"At Hangry Planet, we don't preach veganism, we bedazzle taste buds with very yummy food that's also much less processed than the average c-store," he said. "Outside of the plant-based agenda, right off the bat, there was a growing community of folks excited that we're not trying to slowly murder customers with high-volume junk food, but that 'Feel Beautiful, Not Junky' is at the forefront of the mission with more abundantly healthy options."
Bakhtiari noted that once the vegan community zeroed in on the store, Hangry Planet became more of a destination. For that reason, sales are more robust now than they had been.
With Hangry Planet's growing popularity, Bakhtiari plans to open more locations. He's been approached about expansion investment and is currently in talks to introduce a store to the Ann Arbor, Mich., area.
"While it appears the c-store milieu is a great pipeline for expansion as health takes a greater priority, there's also talks about opening a larger grocery store that fuels planet- and animal-friendly choices on a grander scale," he said.