Retrofitted into the 6,675-square-foot store at 2125 Susquehanna Trail in York, the VGT room measures approximately 220 square feet. By law, it fits the maximum five gaming terminals and is restricted to customers aged 21 and above. It is open 24 hours a day, seven days a week.
“[We are] enhancing the customer experience for the existing customer that we service for lottery now with a different way of ‘gaming,’ while also attracting new customers,” said Perkins.
To communicate the availability of its VGT rooms, Rutter’s is utilizing exterior signage and social media vehicles. The retailer is also partnering with Penn National Gaming, which operates 43 casinos and racetracks across Pennsylvania and Wyoming.
While promotional activity is regulated by law as to what Rutter’s can and cannot do, the retailer is working on potential cross-promotions between its c-stores and VGT rooms. In the meantime, customers can enjoy its food and beverages while gaming.