Pilot Flying J Offers More Details on New 'PhilMor' Beverage Program

KNOXVILLE, Tenn. — Pilot Flying J is getting a jump on the summer driving season by launching its new "PhilMor" travel coffee mug and refill program. As of April 1, professional drivers, traveling families and motorists who love the chain's coffee can pick up a new on-the-road companion in PhilMor, which will provide savings whenever they refill the mug.

The PhilMor branded travel mugs are available in 20- and 24-ounce sizes for $3.49 with a MyRewards loyalty card. However, during the month of April, customers can purchase a PhilMor mug for only $1.99.

The first beverage with the purchase of a PhilMor mug is free, and refills are $1.19 with a loyalty card. Customers can receive up to a 60-cent discount on refills.

"Pilot Flying J serves more than 50 million cups of coffee per year and that kind of loyalty deserves to be rewarded," said Laura Palenkas, vice president of marketing and merchandising for Pilot Flying J. "PhilMor was created to provide our customers with a fun way to save money while filling up on our coffee and a variety of other favorite beverages. And who doesn't want a buddy named PhilMor along for the ride?"

To introduce customers to the money-saving power of PhilMor, Pilot Flying J will offer in-store promotions and website-exclusive promotions for mug owners and MyRewards card members. These offers include free snacks; refills for just 50 cents with the purchase of a breakfast sandwich; free candy bars with the purchase of a refill; and other offers designed to surprise and delight customers throughout the month, the company said.

More information about PhilMor, along with weekly specials and offerings throughout 2015, is available at MyPhilMor.com.

Knoxville-based Pilot Flying J has more than 650 retail locations.