Pinnacle Gives Mascot a Name

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Pinnacle Gives Mascot a Name

ARLINGTON, Texas -- The Pinnacle Corp. named its mascot dog after two years of being known as the Pinnacle dog. Now the dog will go by the name Radar.

Pinnacle looked to its clients and the market for a great name, running a promotion at the 2009 NACS Show in Las Vegas. Retailers were invited to stop by the booth and submit a name for Pinnacle's mascot dog, and for submitting an entry, were automatically registered in a drawing to win a Dell Mini 10v Netbook.

Drawings were held at the closing of exhibit hours on the first and second day of the tradeshow, and winners of the Dell Netboooks were Ronald Gruss of Town Pump in Butte, Montana, and Korrine Rademacher of Rademacher Oil Co. in Andover, Minnesota.

"We were very pleased with the participation in our promotion, and received several really creative suggestions for the name of our mascot of 2 years now," said Tracie Wilbanks, marketing manager for The Pinnacle Corp. "We chose the name Radar because we felt it accurately represented our forward thinking, innovative corporate culture."

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