Plenti Coalition Loyalty Program Kicks Off

NEW YORK — Plenti, the first U.S.-based loyalty coalition, is now available to consumers online and at thousands of partner retail locations across the country. Inaugural partners of the loyalty program include Exxon Mobil Corp., AT&T, Rite Aid and Macy's.

American Express-operated Plenti offers members numerous ways to earn points and save on the things they already shop for every day, regardless of the payment method used. The program allows members at least two years to use their points.

To sign up for Plenti, consumers can visit participating partner locations, Plenti.com or download the Plenti mobile app, which is available at both the Apple App Store and Google Play. Consumers who start to sign up at partner stores must finish signing up online to ensure they can receive relevant offers and use points at checkout after earning a minimum of 200 points. 

Plenti members can track points on their receipts at checkout, the program's website or on the mobile app.

Members who use the featured welcome offers, which includes earning 200 points after buying at least 10 gallons of fuel in a single visit at a participating Exxon- or Mobil-branded service station, could earn at least 10,000 Plenti points. 

The loyalty program users will also be able to earn points on grocery, health and personal items by linking their eligible supermarket store loyalty cards to Plenti. Once a customer has linked a store card, they can browse and activate promotional offers that can be redeemed at more than 13,000 supermarket and Rite Aid locations, representing more than 75 retail chains. 

In addition, the Plenti Online Marketplace offers a website destination for Plenti customers looking to boost points at hundreds of online retailers. 

Coinciding with the launch, American Express and Plenti introduced a new no-annual-fee credit card where card members can earn one Plenti point for every eligible dollar spent on the card, in addition to the Plenti points earned from the rewards program. Plenti will also become the newest partner to the Membership Rewards points transfer program from American Express.