the consumer mind
Inside the Consumer Mind

The Prepared-Food Picture


Over the last decade, and even more so in recent years, convenience store retailers have put significant time, effort and investment into developing high-quality fresh food offerings that meet the needs of today’s time-starved consumers. According to the 2024 Convenience Store News Realities of the Aisle Study, which surveyed 1,500-plus consumers who shop a c-store at least once a month, these efforts are paying off. The research revealed: 

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