The Pride Stores Launch Reduced Emissions Fuel Program
CHICAGO — The Pride Stores Inc. is the next convenience store chain committing itself to reducing emissions through a partnership with GreenPrint.
Under terms of the agreement, the Illinois-based c-store chain and GreenPrint will launch a reduced emissions program across every Pride Store location in and around Chicago.
The turnkey sustainability program called Purpose reduces consumers' tailpipe emissions via GreenPrint's proprietary platform that invests in local, regional, and global certified carbon reduction projects and plants trees with The Arbor Day Foundation to sequester carbon dioxide out of the atmosphere.
"Being the first, and exclusive, partner in Chicago to have such an impactful program is a strong competitive differentiator for us and is something we are excited about. This program will deliver a positive impact on our local communities, while building goodwill and loyalty at all 12 of our Pride Stores," said Mario Spina, CEO of The Pride Stores.
"Our goal is to continue to be forward thinkers and provide our customers with a wonderful experience not only inside our convenience stores and restaurant offerings but also at our fuel islands, and we believe that this program will help us continue in achieving that goal,” he added.
Through the Purpose program, fuel customers will continue to purchase the same gas The Pride Stores have always provided and the solution will automatically calculate tailpipe emissions. Then it will invest in carbon projects to reduce those emissions in the atmosphere by up to 25 percent.
"We are thrilled to work with thought leaders like Mario and The Pride Stores on a program to benefit the environment, set them apart from competitors, and create a unique connection with their customers," said Pete Davis, founder and CEO of GreenPrint. "Across clients we've measured consumers' positive response with new and existing customers while building loyalty and goodwill, improving our client's Net Promoter Score, and increasing in-store traffic and volume. We look forward to bringing the same Purpose driven results to The Pride Stores."
Based in Chicago, The Pride Stores are owned and operated by The Pride Stores Inc., the retail division of Parent Petroleum Co. Parent Petroleum specializes in service and sales of petroleum products to retail, commercial and industrial customers servicing over 350 Stations throughout Illinois and the Tri-State area.