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Long a staple of c-stores, frozen dispensed beverages try new flavors to juice up the category.

As the impact of Pepsico's recent acquisitions of Tropicana, Gatorade and SoBe continues to unfold, retailers are facing a host of new concerns stemming from big beverage mergers, sub-category proliferation and the rapid growth of several upstart bprise in the industry, considering that most of the companies spend little or nothing on commercial advertising — although Red Bull has recently launched a major television advertising campaign.