Product of the Year USA Announces 2015 Winners

NATIONAL REPORT — Product of the Year, the world’s largest consumer-voted awards program for product innovation, announced its 2015 U.S. winners. Honorees were chosen in 30 categories by more than 40,000 consumers who voted in a national representative survey conducted by the brand’s research partner, TNS.

“Nearly 50,000 new packaged goods products are introduced each year,” said Rich Fryling, managing director of Product of the Year USA. “The distinctive red Product of the Year logo placed on packages and in advertising helps these new innovative products stand out to consumers, and our research shows that 44 percent of consumers are more likely to purchase a product recommended by 40,000 shoppers just like them.”

Entries are accepted from products that demonstrate innovation and were launched within the previous year. Entered products are then categorized into food, beverages, personal care, household care, etc. The winning product in each category is chosen through the TNS survey of 40,000 consumers.

The 2015 Product of the Year USA winners are: 

  • Convenience Meals: LiveGFree Gluten Free Pizza
  • Baby: Beech-Nut Naturals 
  • Interior Paint: Benjamin Moore Natura Waterborne Interior Paint 
  • DIY: Insl-x Garage Guard Waterborne Epoxy Garage Floor Coating
  • Pet Care: Milk-Bone Brushing Chews 
  • Pet Nutrition: Milo's Kitchen Grilled Burger Bites 
  • Specialty Skin Treatment: Carmex Cold Sore Treatment 
  • Body Comfort & Relief: Gold Bond No Mess Powder Spray 
  • Skin Care: Gold Bond Ultimate Rough & Bumpy Skin Daily Therapy Cream 
  • Sensitivity Toothpaste: Sensodyne Complete 
  • Enamel Care: Pronamel MultiAction 
  • Soap: Dial Deep Cleansing Hand Soap 
  • Men's Grooming: Dial for Men Power Scrub 
  • Personal Hygiene: Dial Greek Yogurt Body Wash 
  • Laundry Booster: Purex Crystals Aromatherapy
  • Hair Styling: Smooth N Shine Argan Power 10 Styling Gel 
  • Kids Novelty: Snackeez 
  • Tooth Whitening: LISTERINE Healthy White Gentle Rinse 
  • Overnight Protection: GoodNites Tru-Fit Underwear 
  • Paper Products: Viva Vantage Paper Towels 
  • Candy: Butterfinger Peanut Butter Cups 
  • Specialty Paint: Plutonium Ultra Supreme Professional Grade Aerosol Paint 
  • Bladder Protection: Always Discreet 
  • Feminine Care: Always Infinity 
  • Sensitivity Pain Relief: Crest Sensi-Stop Strips 
  • Laundry Detergent: Tide Ultra Stain Release 
  • Home Design: Stencil1 Repeat Pattern Wallpaper Stencil Kit 
  • Snacks: Werther's Original Caramel Popcorn 
  • Anti-Aging: Hada Labo Tokyo Ultimate Anti-Aging Mask 
  • Female Grooming: Yes! by Finishing Touch 

These 30 winners were announced at the 2015 Product of the Year Awards Gala, held Feb. 10 at the Edison Ballroom in New York City, with special guests NBC’s Jenna Bush Hager and Emmy-award winning TV personality and New York Times bestselling author Jill Martin. 

Established 28 years ago, Product of the Year currently operates in 40 countries with the same purpose: to guide consumers to the best products in the market and reward manufacturers for quality and innovation, according to the program. For additional information about the 2015 Product of the Year USA winners, visit or follow the hashtag #POYUSA2015 on social media.