Product of the Year USA Names 29 Winners for 2016

NATIONAL REPORT — Product of the Year, the world’s largest consumer-voted awards program for product innovation, announced its 2016 U.S. winners. Honorees were chosen in 29 categories by more than 40,000 consumers who voted in a national representative survey conducted by the brand’s research partner, TNS.

Eligible entries included products that were launched within the previous year and demonstrate innovation. Entered products were then categorized into food, beverages, personal care, household care, etc. The winning product in each category was chosen through the TNS consumer survey. 

This year’s Product of the Year USA winners are: 

Oral Care: Act Advanced Care Mouthwash

Snacks: Gold Emblem Abound Unsalted Pistachio & Almond Blend

Feminine Care: Playtex Sport

Sustainability: Energizer EcoAdvanced

OTC: Flonase Allergy Relief

Paper Products: Kleenex PerfectFit

Pet Food: Purina Beyond Purées

Sugar Confections: SweeTarts Soft & Chewy Ropes

Liquid Laundry: Tide HE Turbo Clean Liquid Detergent

Laundry Pacs: Tide PODS Plus Febreze

Vitamins & Supplements: Emergen-Zzzz

Beauty Tools: Amopé Pedi Perfect Extra Coarse Foot File with Diamond Crystals

Kitchen & Home: Finish Max in 1

Condiments: French’s Tomato Ketchup

Shower & Bath: Lysol Click Gel

Condoms: Durex RealFeel Condoms

Eye Care: Clear Care Plus

Specialty Laundry: Downy Fresh Protect

Frozen Foods: Ore-Ida Bold & Crispy Garlic & Black Pepper Steakhouse Fries

Better For You: Smart Ones Smart Delights Strawberry Banana Smoothie

Chocolate: M&M’S Crispy Chocolate Candies 

Pet Treats: Milk-Bone Good Morning

Hair Styling: Got2b Mind Blowing Hair Spray

Men’s Hygiene: Right Guard Xtreme Heat Shield

Hair Care: Schwarzkopf Ultime Omega Repair 11-IN-1 Leave in

Lip Care: Softlips Cube

Coffee Beverage: Skinny Cow Creamy Iced Coffee

Ice Cream: Skinny Cow Dipped Ice Cream Bars

Car Care: Turtle Wax Quick & Easy Dash & Glass

The 29 winners were announced at the 2016 Product of the Year Awards ceremony, held Feb. 11 at the Edison Ballroom in New York City.

“Consumers are looking for quick, in-and-out experiences in stores when making their everyday household purchases,” said Rich Fryling, managing director of Product of the Year USA. “The red Product of the Year Award seal lets shoppers know that over 40,000 fellow consumers prefer the winning products over the competition.”

Established 29 years ago, Product of the Year currently operates in 42 countries with the same purpose: guide consumers to the best products on the shelf, while rewarding manufacturers for quality and innovation. For additional information about the 2016 Product of the Year USA winners, visit or follow the hashtag #POYUSA2016 on social media.

This ad will auto-close in 10 seconds