Quick Chek Expands Happy Hour

WHITEHOUSE STATION, N.J. -- Quick Chek added its guaranteed-fresh coffee to the lineup of already discounted drinks that are part of its Happy Hour promotion.

Customers can now stop in any Quick Chek location between 3 p.m. and 7 p.m. and enjoy half-priced hot coffees, iced coffees, Quick Freezes and fountain drinks, the convenience store chain announced yesterday in a new "Fresh List" e-mail marketing blast.

Currently, the retailer is offering the following limited-edition coffee flavors:

• Flavored coffee : Harvest Spice
• Cappuccino : Pumpkin Spice
• Hot chocolate : Walnut Brownie
• Premium dark roast : Coffee House Dark Roast
• Single origin coffee : Ethiopian Yirgacheffe

Quick Chek started hosting daily Happy Hour events throughout the summer season to celebrate the launch of its new "Quick Freeze" frozen beverage section. The name was selected through its Name it…Claim it" contest, where the chain asked customers to submit names for the frozen beverage area. Quick Freeze was chosen from more than 1,800 entries.

The goal of Happy Hour events is to "drive traffic and trial, and bring awareness to the department," John Schaninger, vice president of sales and marketing, has told CSNews.

The campaign is promoted in the company's New Jersey and New York stores and through radio ads, as well as digitally on the chain's Web site, Facebook profile and e-mail blasts.