RaceTrac Petroleum Named Retailer Innovator of the Year

ATLANTA -- RaceTrac Petroleum, which operates more than 630 stores in markets around Atlanta; Baton Rouge, La.; Tampa/St. Petersburg, Fla.; Dallas/Fort Worth; Miami; New Orleans; and Orlando, Fla., has been selected as the inaugural Convenience Store Retailer Innovator of the Year by the editors of Convenience Store News, the convenience store industry's leading media brand.

RaceTrac, a company with a history of leadership in technology and fuel retailing, was selected on the strength of its new forward-thinking, foodservice-intensive prototype, called RT6K, a 6,000-square-foot store that debuted earlier this year.

"We are proud to honor RaceTrac Petroleum for being on the cutting-edge of convenience store retailing," said Don Longo, Editor-in-Chief, of CSNews, a Stagnito media publication. "In the 1970s, RaceTrac was one of the early pioneers of self-service fuel. Now, they have proven that their culture of innovation continues as they are expanding the boundaries of what consumers expect of a convenience store's foodservice offering."

The RT6K store features a frozen yogurt station with 10 flavors and 40 toppings; coffee that is brewed 24/7; burritos, flatbread sandwiches and many other new food items, a beer cave; and free Wi-Fi.

RaceTrac and its new prototype will be featured as the cover story of CSNews' showcase NACS Show issue in October.