RATIONAL Brings Back Cash for Trash Rebate Program

SCHAUMBURG, Ill. -- After a successful run with the promotion in 2010, RATIONAL decided to relaunch its Cash for Trash rebate program, offering foodservice operators the same incentives of up to $1,000 for the purchase of a SelfCooking Center or up to $2,000 in RATIONAL accessories, and now the additional option of an extra third year of warranty coverage. The program began April 1 and will run through Sept. 30.

The RATIONAL SelfCooking Center is capable of baking, roasting, poaching, frying, grilling and steaming. Each unit comes equipped with nine automated cooking modes and 57 cooking processes for turnkey operation. It is available in six different model sizes, and in gas or electric configurations, according to the Germany-based company.

Foodservice operators eligible for the Cash for Trash program include those replacing any brand of commercial combi-steamer or heavy conventional cooking equipment, such as convection ovens, steamers, grills and tilt skillets. Current customers replacing an existing RATIONAL unit or adding additional units to replace older, conventional equipment are also eligible.

The rebate structure by model is:
-- SelfCooking Center 61 and 101: $500.00 buy-back rebate.
-- SelfCooking Center 62 and 102: $750.00 buy-back rebate.
-- SelfCooking Center 201 and 202: $1,000 buy-back rebate.

The rebate amount can be doubled if the customer opts to receive the rebate in RATIONAL accessories such as the CombiFry Basket, Combi Grill & Pizza Tray, Multibaker or cleaning chemicals for the self cleaning and de-scaling feature, the company stated.

To take advantage of the rebate program, operators must first attend a RATIONAL TeamCooking Live event where they can test drive the SelfCooking Center. In order to receive the rebate, the end customer must remove and submit the Serial Identification Tag from the equipment they are replacing and send it to RATIONAL, along with a rebate form and purchase documentation. RATIONAL does not take ownership of the old appliance at any time during the program. Rebates are sent directly to the end user.