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Reasor's Selects Price Modeling and Optimization Software

FLORHAM PARK, N.J. -- Reasor's, based in Tahlequah, Okla., selected the KSS Retail PriceStrat solution for price modeling and optimization, the company reported. Reasor's will use the PriceStrat solution to model, forecast and optimize regular and promotional pricing to provide measurable value for its customers.

"We are constantly focused on providing our customers with the right products at the right price," said Jeff Reasor, chief executive officer of Reasor's. "We see price optimization as a strategic tool that will ensure that we are offering our customers competitive prices on the items that matter most. KSS Retail has a proven record with all of their retail clients and we are excited to work with them."

Reasor's is a regional full-service grocery chain with 15 stores in northeastern Oklahoma, and the company is testing Lil' Reasor's, a convenience store and gas station format in the Tulsa area.

"Reasor's is a great example of a regional retailer who has succeeded by understanding and meeting the needs of their customers," said Lance Jacobs, CEO of KSS Retail. "The generation of optimized retails along with real-time price and promotion modeling will allow Reasor's to understand their customers at a new level. We have tremendous respect for Reasor's and look forward to working with them as they strive to deliver a better shopping experience."

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