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Red Bull Destiny Cans

Limited-edition packaging ties in sci-fi action adventure game franchise.

Red Bull Energy Drink brings a new quest to players of the popular sci-fi action adventure game franchise Destiny with custom-designed Red Bull Destiny Cans. The partnership with Activision Publishing Inc. and Bungie, maker of the Destiny franchise, marks the first time a video game or any third-party brand has ever appeared on the iconic Red Bull can. "The Taken King," the latest addition to the Destiny universe, is scheduled for release on Sept. 15 and each limited-edition, 12-ounce Red Bull Destiny Can includes a bonus XP code to help players prepare for this epic quest. Players can start using the bonus XP throughout the summer. The first Destiny-branded cans will be available exclusively across 7-Eleven stores in July, with a full retail rollout following in August. These specially-marked cans of Red Bull also leverage themes of speed, tenacity and strategy inspired by the energy drink. More information can be found at www.RedBullQuest.com.

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