Reynolds Launches New Styles of Core Brands

WINSTON-SALEM, N.C. — Adult tobacco users will have more variety to choose from with two new brand extensions from Reynolds American Inc. (RAI) operating companies. 

R.J. Reynolds Tobacco Co. added Camel White to its Camel brand portfolio this week. The new offering hit store shelves in 21 states: Alaska, California, Colorado, Idaho, Minnesota, North Dakota, New Mexico, Nevada, Oregon, South Dakota, Utah, Washington, Wyoming, Arizona, Iowa, Illinois, Indiana, Kansas, Nebraska and Ohio.

According to company spokesman Richard Smith, Camel White provides a premium look and feel that appeals to adult smokers seeking a premium, smooth smoking experience. Camel White styles will be available in mellow and menthol. In testing, Camel White had very high appeal with adult smokers, both of Camel and of competitive brands, Smith added.

At the same time, RAI's American Snuff Co. expanded its Grizzly Dark Wintergreen nationwide on Monday. Grizzly Dark Wintergreen is made from 100-percent American tobacco grown on farms in Kentucky and Tennessee.

Expanding with innovative styles like Grizzly Dark Wintergreen is part of American Snuff's and RAI's vision of transforming tobacco, Smith said.

Winston-Salem-based RAI's operating companies are: R.J. Reynolds Tobacco Co., American Snuff Co. LLC, Santa Fe Natural Tobacco Co. Inc., Niconovum USA Inc., Niconovum AB, and R.J. Reynolds Vapor Co. Key cigarette brands include Camel, Pall Mall and Natural American Spirit. Other tobacco products brands include Grizzly, Kodiak, Cougar, Zonnic and VUSE.