Royal Buying Group, Shell Modify Agreement

LISLE, Ill. -- Royal Buying Group Inc. modified its multi-year agreement with Shell Oil Products US and Motiva Enterprises LLC by adding an amendment authorizing them to provide sales support for the Shell STARZ Web portal, the company reported.

RBG will have the exclusive rights to sell advertising and promotional opportunities to the convenience store supplier community, targeted towards Shell branded locations.

STARZ is the Web-based community for all Shell branded locations to find specific convenience store suppliers, and the promotional opportunities that exist for the convenience store channel. Royal Buying Group will provide all support for the development of content, and provide logistics coordination to ensure proper representation of convenience store suppliers on the STARZ Web site, the company reported.

As part of this commitment, Royal Buying Group launched the STARZ National Sales Planner Program, a comprehensive promotional vehicle to exclusively promote specific products in a specific timeframe at Shell-branded locations. These national promotional periods will be two months in length and include all signage and other POP materials to help promote a supplier's product for the length of the promotion, RBG reported.

All convenience store suppliers are eligible to participate in the STARZ National Sales Planner Program; however, the program is limited to four suppliers per promotion timeframe. The six national promotional timeframes will be committed to specific suppliers on a first come first served basis.

For information on advertising on the STARZ Web site, or to reserve a promotional timeframe in the STARZ National Sales Planner program, contact the RBG sales department at [email protected].