Rutter's Forms Industry-First Partnership With My Coke Rewards

YORK, Pa. -- Rutter's Farm Stores and The Coca-Cola Co. are teaming up in an industry-first partnership to offer customers gasoline savings through My Coke Rewards.

The My Coke Rewards program allows customers to collect points from the purchase of Coca-Cola products and redeem them at www.mycokerewards.com. Now, Rutter’s customers can redeem 20 points for a 5-cents-per-gallon discount on fuel at the convenience store chain, for a savings of up to 20 gallons.

The discount will be added to the customer's registered Rutter's Rewards loyalty card, to accumulate with other cents-off-per-gallon rewards. As CSNews Online previously reported, Rutter's enhanced its rewards program in December by giving customers a 4-cent gas discount just for swiping their Rutter's Rewards card at the pump. The program also provides the ability to earn additional cents-off-per-gallon rewards from in-store purchases.

Rutter’s is a family owned and operated business with 57 locations throughout central Pennsylvania.

More details about My Coke Rewards can be found at www.mycokerewards.com. Customers can also register their Rutter's Rewards cards and learn more about the program at www.ruttersrewards.com.