Samuel Adams Replaces Rolling Rock

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Samuel Adams Replaces Rolling Rock

06/05/2007
LATROBE, Pa. -- For decades, a brewery here pumped out barrels of the historic Rolling Rock brew. That changed last year, when St. Louis-based Anheuser-Busch (A-B) bought the brand and switched production to its Newark, N.J., brewery. Now, the first barrels of Samuel Adams beer rolled off the line at the Latrobe brewery, a product of an agreement between Boston Beer Co., maker of Samuel Adams, and City Brewing Co., of La Crosse, Wis., which bought the facility after the owner sold the brand to A-B, The Associated Press reported.

As brewery manager Kevin Morgan told the AP, Boston Beer wants the Latrobe facility to produce at least 250,000 barrels of beer for bars, restaurants and other draft beer outlets through the end of the year. The brewery has the capacity to produce 1.2 million barrels annually, he said.

"That should be enough to keep our keg line running five days a week," Morgan said.

The beer produced in Latrobe will be distributed along the East Coast, according to the report. Boston Beer has said it plans to invest $3 million to $7 million in the facility, and may eventually take an ownership stake in the plant, the report stated.