SAN ANTONIO — Corner Store is celebrating its official sponsorship with Fiesta 2015.
Corner Store locations in the San Antonio area will roll out Fiesta-themed sweet and savory treats to get the party started. The annual festival will take place April 16-26 and features parades, food, entertainment, music and dancing during the celebration of the city's multicultural heritage.
Corner Store's mascots, the Whoopie Pie characters, will dress in their finest regal attire and Fiesta-themed costumes at the Battle of the Flowers and Flambeau parades. This year's Fiesta parade themes are "American" and "TV Then and Now." The characters will also make a series of appearances at local Corner Stores and other official Fiesta events.
"Corner Store is proud to be an official sponsor of Fiesta this year, and we wanted to celebrate that fact in the best way we knew how — whoopie style," stated Peter Brodnitz, vice president of brand marketing for Corner Store. "We're adding more royalty to San Antonio's biggest party with the Whoopie Pie King and Queen. They'll not only be in the Battle of Flowers and Flambeau parades, but making visits to our stores all over town.
"We invite our customers to share in the fun and sample some of our unique and new Fiesta-themed food and drinks. And of course, make sure you take a selfie with our Whoopie Royalty whenever you see them out and about," Brodnitz added.
New food and beverage items include the Fiesta Chicken Empanada with grilled chicken, garden vegetables and a creamy Habanero sauce; Fiesta whoopie bites with chocolate cake, vanilla butter cream icing and confetti sprinkles; San Antonio Mexican hot chocolate from the Cibolo Mountain line; and a salty snack Fiesta Mix. Corner Store is also featuring a Fiesta Daisy Bouquet with fiesta-theme colored flowers.
A selection of these items will be available at 160 San Antonio-area stores for the full Fiesta festival season.
Starting this month, Corner Store will also be the only c-store retailer in San Antonio to offer Coca-Cola Freestyle fountain machines, the company announced. Customers will be able to enter for a chance to win more than 10,000 Coca-Cola Freestyle prizes by voting for their favorite Whoopie Pie characters.
Corner Store's parent company is San Antonio-based CST Brands Inc., which has more than 1,150 company-operated convenience stores in the United States and Canada.