SāvOn Unveils Rebranding at Newly Remodeled Store

ONEIDA LAKE, N.Y. — The Oneida Nation took the wraps off its newly remodeled and rebranded SāvOn store in Oneida Lake. The store on Route 31 welcomed customers for the first time Friday. 

The rebranding of central New York's convenience store chain includes a new, contemporary SāvOn logo and several unique in-store features, including "PlayOn by SāvOn" a branded section of the store with more than 30 Las Vegas-style cash slot machines, a custom-made beer cave, and a walk-in cigar humidor with more than 150 varieties of premium cigars.

The new convenience store is the Oneida Nation's third to feature slot machines; it is the first to debut the "PlayOn by SāvOn" concept.

SāvOn’s new logo — similar to a handwritten, personal note — is vibrant, stylish and more modern than the previous logo, which represented the convenience store chain for more than 20 years since the first SāvOn opened in 1994, according to the Oneida Nation.

The new SāvOn brand will be rolled out at the remaining 12 locations through a multi-year rebranding initiative.

The remodeled location in Oneida Lake will continue to offer non-ethanol gasoline, essential for boats, personal watercrafts and motorcycles; a wide selection of cigarettes and other tobacco products; and daily fuel promotions such as lower-priced gas with cash payment.

Customers can also download the SāvOn mobile app to receive special offers and discounts, event notifications, and to play spin and win games for SāvOn prizes.