Shell, Lucky Supermarkets Team for Fuel Rewards Program

MODESTO, Calif. -- Lucky Supermarkets customers who shop at any of the grocery chain's stores in the greater Bay Area of California will be able to use their Lucky Rewards Card to earn discounts on fuel purchases at participating Shell gas stations starting Aug. 22. The discount program is part of Excentus' Fuel Rewards Network.

"Providing additional value is always our priority and with our Lucky Rewards Card, shoppers are in control of their overall fuel savings," said Frank Capps, Lucky Supermarkets' chief sales officer. "We are excited to offer a real reward for those choosing to spend their grocery dollars with us."

For every $50 spent on qualified purchases at Lucky Supermarkets using the Lucky Rewards Card, customers will receive a 5-cents-per-gallon discount on fuel, which can be redeemed on a single fill-up of up to 20 gallons. Purchases are tracked automatically and are cumulative, meaning that customers do not have to spend $50 in one visit. If customers spend $100, they earn a 10-cent-per-gallon discount; if they spend $150, they earn a 15-cents-per-gallon discount; and so on.

"We are very pleased to redeem Fuel Rewards savings at participating Shell stations in the San Francisco, Oakland and San Jose areas," said Dan Little, fuels marketing manager, Shell North America. "With conveniently located participating Shell stations throughout the area, it has never been easier for consumers to save on Shell Nitrogen Enriched Gasolines, including our premium gasoline, Shell V-Power."

Lucky Customers who earn the fuel discounts can redeem them at approximately 190 participating Shell stations in the area, according to the announcement. They can also earn Fuel Rewards savings at the Fuel Rewards Network Online Mall at www.fuelrewards.com.

"Lucky Supermarkets has been a great business partner for us," said Brandon Logsdon, president and chief operating officer, Excentus. "We are confident that bringing them together with Shell will be a success."

To redeem their discounts, customers only need to insert their Lucky Rewards Card at the pump. Fuel Rewards savings expire on the last day of the month immediately following the month they were earned, according tp the company.