Shell Named Official Fuel Provider for Auto, Motorcycle Magazines
NEW YORK -- Shell Oil Products US, a subsidiary of Shell Oil Co., and Hachette Filipacchi Media (HFM) U.S. announced an agreement naming Shell the official fuel provider for Car and Driver, Road & Track and Cycle World magazines.
Through the alliance, Shell nitrogen-enriched gasolines will fuel all vehicle testing and evaluation done by the brands' editorial teams, the companies reported.
"This relationship allows Shell to engage a very influential group of automotive and motorcycle enthusiasts who understand the importance of using high-quality gasolines," stated Karen Wildman, Shell North American brand and communications manager. "At Shell, we love what we do. We pride ourselves on being a leader in advanced fuels technology, and are pleased to bring these insights to HFM U.S. readers."
Beginning in September, all cars, trucks and motorcycles that undergo vehicle testing in the U.S. will be fueled exclusively by Shell. As part of the relationship, Shell will receive branding and exposure across the three magazines' print, online and radio platforms.
"The relationship is a win-win for our audience of enthusiasts, who have a deep passion for their vehicles and will appreciate greater insight into the most recent advancements in fuel technology," said John Driscoll, senior vice president, chief brand officer for Car and Driver and Road & Track. "They are recognized by their friends and families as experts, so Shell benefits by educating these influencers and empowering them to become 'brand ambassadors.' Furthermore, this relationship with Shell allows us to add yet another level of consistency with our vehicle evaluations and testing by controlling the fuel that is used."
Shell Nitrogen Enriched Gasolines have been extensively tested, clocking more than a half-million miles in various engines and vehicles, covering a wide range of conventional, modern turbo-charged, direct-fuel-injected and hybrid engines.
Shell Oil Products US has a network of roughly 6,100 branded gasoline stations in the Western United States. Shell Oil Co. is an affiliate of the Shell Group.
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Through the alliance, Shell nitrogen-enriched gasolines will fuel all vehicle testing and evaluation done by the brands' editorial teams, the companies reported.
"This relationship allows Shell to engage a very influential group of automotive and motorcycle enthusiasts who understand the importance of using high-quality gasolines," stated Karen Wildman, Shell North American brand and communications manager. "At Shell, we love what we do. We pride ourselves on being a leader in advanced fuels technology, and are pleased to bring these insights to HFM U.S. readers."
Beginning in September, all cars, trucks and motorcycles that undergo vehicle testing in the U.S. will be fueled exclusively by Shell. As part of the relationship, Shell will receive branding and exposure across the three magazines' print, online and radio platforms.
"The relationship is a win-win for our audience of enthusiasts, who have a deep passion for their vehicles and will appreciate greater insight into the most recent advancements in fuel technology," said John Driscoll, senior vice president, chief brand officer for Car and Driver and Road & Track. "They are recognized by their friends and families as experts, so Shell benefits by educating these influencers and empowering them to become 'brand ambassadors.' Furthermore, this relationship with Shell allows us to add yet another level of consistency with our vehicle evaluations and testing by controlling the fuel that is used."
Shell Nitrogen Enriched Gasolines have been extensively tested, clocking more than a half-million miles in various engines and vehicles, covering a wide range of conventional, modern turbo-charged, direct-fuel-injected and hybrid engines.
Shell Oil Products US has a network of roughly 6,100 branded gasoline stations in the Western United States. Shell Oil Co. is an affiliate of the Shell Group.
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