Shell Names Winner of How I FRN Contest
HOUSTON – Shell Oil Co. selected Lauren Flauding of Parker, Colo., as the grand-prize winner of its How I FRN contest. She will receive a year's worth of Shell V-Power Premium Gasoline.
The How I FRN contest invited customers to submit a photograph or video that represents the individual's experience with the Fuel Rewards Network (FRN) program via Instagram or Twitter using #HowIFRN. Shell's FRN program is a free-to-join rewards program that lets consumers earn rewards on everyday purchases that can be redeemed for fuel savings at participating Shell stations across the United States.
"Lauren was extremely creative both in the way she earned her rewards and the way she showcased her experience with the FRN program," said Jim Perkins, North American marketing alliance manager at Shell. "She really exemplifies the budget-smart FRN consumer, and we hope Lauren and all FRN members will continue to take full advantage of the savings opportunities available through the FRN program."
Six weekly winners were chosen as finalists throughout the contest to compete for the grand prize, first runner-up prize and second runner-up prize. First and second runners-up were Joshua Hawker of Otis Orchards, Wash., and Alicia Boyde of Urbandale, Iowa, respectively. Entries were judged based on how effectively they demonstrated how rewards were earned through the program in a unique and creative way.
The FRN program, which launched in 2012, is available in more than 200 cities nationwide and helps members save an average of 24 cents per gallon on each fuel purchase, according to Shell.