ShopperPRO Analytical Platform
Suite of tools enables in-depth shopper analysis for retail optimization.
ShopperPRO from VideoMining Corp. is a new suite of analytical tools and services for retail optimization. Powered by VideoMining’s OmniSensr technology, ShopperPRO enables collaborative optimization of retail strategies based on ongoing collection of shopper behavior data. The platform includes: total store/trip optimization that provides key insights needed to compete in the hyper-competitive retail environment; category optimization that puts the shopper in the center of all category management processes; brand optimization that delivers behavior-based measures of brand strength at the shelf, while providing an understanding of shopper segments; and display optimization for rating in-store display locations and optimizing promotions.
