Sinclair Unveils Mobile Commerce Platform

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Sinclair Unveils Mobile Commerce Platform


SALT LAKE CITY — Sinclair Oil Corp. will deploy the PetroZone Mobile Commerce Platform, which will enable its distributors to access the technological innovation at more than 1,400 Sinclair-branded gas stations spanning 19 states.

PetroZone, powered by P97 Networks Inc., is a mobile app that allows consumers to locate and navigate gas stations, receive location-based digital offers and rewards for fuel and in-store purchases, as well as initiate fuel purchases from the comfort of one's vehicle.

“Sinclair has always placed high value on the consumer experience at our branded stations,” said Jack Barger, vice president of marketing and supply for Sinclair. “With our Sinclair-branded mobile payment app, we'll provide consumers with a personalized experience at the pump and in our retail stores, including location-based promotional offers and new loyalty programs delivered securely and conveniently to their mobile phone or connected car applications.”

The PetroZone Mobile Commerce Platform will also provide Sinclair with a new Microsoft Dynamics AX point-of-sale platform that supports EMV (Europay, MasterCard and Visa) chip-based credit and debit cards.

“We are very excited about this opportunity to work with Sinclair Oil,” said Donald Frieden, president and CEO of P97 Networks. “By adding the PetroZone platform to its strategic marketing initiatives, Sinclair is increasing its brand value for both distributors and consumers with new mobile and point-of-purchase technologies.”

Salt Lake City-based Sinclair Oil Corp. markets fuel in 19 states and supplies fuel to more than 1,400 branded stations. The company also operates two refineries in Wyoming and has more than 1,000 miles of pipeline in the Rocky Mountains.