Skinny Water Expands to New England Market

BALA CYNWYD, Pa. -- Skinny Nutritional Corp. announced its continued expansion into the New England market through an agreement to sell Skinny Water in all of Tedeschi Food Shops' 190 stores. This makes Skinny Water available in 7,486 locations across the country, the company reported.

"As consumers search for 'healthier-for-you-beverages,' Skinny Water's latest authorization at Tedeschi's will now allow the on-the-go consumers to experience the great taste of Skinny Water across New England," said Joseph Gisondi, vice president of national retail sales for Skinny Water. "Skinny Water will be a great complement to the line of beverages that Tedeschi's is now providing to its customers. We are proud to offer New England residents another retailer to purchase their Skinny Water on the go."

Skinny Water, a zero-calorie beverage that contains key electrolytes, antioxidants and vitamins, comes in eight flavors, including Acai Grape Blueberry (Hi-Energy), Orange Cranberry Tangerine (Wake Up) and Goji Black Cherry (Shape).

The companies intend to develop their relationship and brand awareness through advertising mediums such as circular/ad sales, displays, sampling events and joint promotions, according to the announcement.