Snapple to Get History-Making Makeover

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Snapple to Get History-Making Makeover

03/05/2009
PLANO, Texas -- Snapple is undergoing the most significant makeover in its 37-year history. "The Best Stuff on Earth" is getting better with a new formula, reduced calories and packaging that promotes the blend of green and black tea leaves.

The brand's new formula heightens the flavor derived from the tea leaves, uses sugar as the sweetener, and reduces the calories -- in some cases up to 20 percent.

"We want to ensure Snapple continues to be the Best Stuff on Earth," Bryan Mazur, vice president of marketing, said in a statement. "These changes to the formula and packaging come with one goal in mind: deliver the same great product, just make it even better."

The taste of Snapple is not the brand personality, but with a more premium, mature execution. The old logo and packaging will be replaced with a sleeker bottle and label design that speaks to the new formula. New graphics will also highlight that Snapple is made from healthy green tea and tasty black tea leaves, the company stated. Snapple's "Real Facts" will remain under the new silver caps and 256 new facts will be introduced as well.

"We're still Snapple. We take our product seriously, not ourselves," Mazur stated.

Snapple premium teas are available in 16-ounce glass bottles, 6-packs and 12-packs at convenience stores, grocery and major retailers nationwide.