Speedway & Rockstar Partner on Second Exclusive SKU

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Speedway & Rockstar Partner on Second Exclusive SKU


ENON, Ohio — Customers at Speedway LLC are finding a new exclusive beverage from energy-drink manufacturer Rockstar.

The latest cold vault offering is the grape-flavored Rockstar Revolt, and it earns secondary merchandising space in a dedicated cooler promising Speedy Rewards members 500 bonus points with purchase of three SKUs priced at $5. A single can is $2.69.

The convenience store chain is also supporting the exclusive beverage through its Speedy Scratcher instant-win game. Customers can win either a buy-one, get-one coupon or a free Killer Grape Rockstar Revolt, while supplies last. In all, 2,500 coupons and 2,500 free beverages are up for grabs.

The promotion runs through Feb. 28. Customers can enter by submitting their phone number to receive a text message linking to a mobile scratch-and-win game. 

This is the second time Speedway and Rockstar have teamed up. The pair partnered on the first exclusive Revolt flavor, "killer citrus," in February 2016. An accompanying sweepstakes gave away a Rockstar-branded Eclipse RV.

Enon-based Speedway, a Marathon Petroleum Corp. subsidiary, owns and operates the nation's second-largest convenience store chain, with approximately 2,770 convenience stores in 22 states.