Stewart's Shops Teams Up With N.Y. Brewer to Bring Back Fan-Favorite Beer
SARATOGA SPRINGS, N.Y. — Mountain Brew is making a comeback at Stewart's Shops.
The upstate New York-based retailer is partnering with craft brewer Paradox Brewery to bring back its Mountain Brew beer after a five-year hiatus. The beer offering returns this month with a new recipe and taller 19.2-ounce can, according to the convenience retail chain.
"Mountain Brew is a great example of a fun nostalgic product and maybe the world could use a little more fun and nostalgia right now," said Stewart's Shops president Gary Dake.
By teaming up with Paradox, Stewart's Shops found a way to bring back Mountain Brew with a good value and a bolder new recipe that already is winning the taste buds of some early samplers, the retailer noted.
"The feedback so far has been phenomenal," said Emily Close, marketing manager for Paradox. "Mountain Brew has a deep connection to the community and reimagining it has been a true labor of love."
[Read more: Stewart's Shops Drops New Merchandise for Cyber Monday]
North Hudson, N.Y.-based Paradox Brewery is a certified veteran-owned, independent craft brewery in the Adirondack Mountains. According to its website, it is "dedicated to brewing innovative, high-quality beer that embodies the spirit of adventure and the purity of our surroundings."
To celebrate the relaunch, Paradox hosted an event at its brewery in North Hudson on Jan. 22 as the first batch of Stewart's Mountain Brew was canned. Mountain Brew hit coolers at Stewart's Shops locations on Feb. 3.
Saratoga Springs-based Stewart's Shops more than 350 c-stores across New York and southern Vermont.
