Success Ready to Serve Rice

To accommodate brown-baggers and on-the-go consumers, Riviana Foods has introduced Success Ready to Serve Rice, a fully-cooked rice dish that is ready to eat after just 60 seconds in the microwave. The rice can be eaten straight out of its single-serve cup packaging, which serves as a portion control, helping consumers manage their caloric intake. Five varieties are being launched -- Whole Grain Brown Rice, Long Grain White Rice, Chicken Rice Mix, Long Grain & Wild Rice Mix and Yellow Rice Mix -- in 8.8-ounce packages with two 4.4-ounce single-serving cups. Each serving is 200 calories and contains no gluten, cholesterol or trans fats. The suggested retail price is $1.69.

Riviana Foods, Houston, Texas
(800) 226-9522; www.riviana.com