Sunhouse Petroleum Installs inOvationTV

GREENSBORO, N.C. -- Sunhouse Petroleum LLC added the inOvationTV media platform to its convenience store in Greensboro, becoming the first retailer within the city limits to feature the program.

“The oil industry is constantly evolving and at an increasingly rapid rate,” said Shri Kamma, president of Sunhouse Petroleum. “Technology creates so many new opportunities to engage with our customers. The inOvationTV media program is an important part of our ongoing efforts to integrate new technical systems into our operations, upgrading our consumer offering and increasing our profitability.”

InOvationTV is offered jointly by Wayne, a GE Business, a manufacturer and servicer of forecourt fueling solutions, and Gas Station TV, which delivers news, sports, business and weather information to more than 50 million monthly viewers nationwide.

“Sunhouse Petroleum was quick to recognize that the inOvationTV media platform offers fuel retailers a broad value proposition,” said Cameron Nokes, product manager for the inOvationTV media program at Wayne. “In addition to the enhanced customer experience and promotional benefits of Wayne’s media platform, our Ovation dispensers are also EMV-ready [Europay, MasterCard and Visa] and capable of supporting near field communication solutions as these payment technologies are implemented.”

Myrtle Beach, S.C.-based Sunhouse Petroleum operates more than 20 convenience stores and gas stations in Georgia, North Carolina, South Carolina and Virginia. The company also manages its own fleet of tanker trucks and has wholesale fuel supply operations throughout the region.