Sunoco Bottles the Scent of Gasoline

DALLAS — Like the smell of gasoline?

Consumers who do enjoy the smell of gasoline and burning rubber are in luck. Sunoco Inc. is introducing Burnt Rubbér, a fuel-scented fragrance.

Sunoco, official fuel of NASCAR, IndyCar and the National Hot Rod Association, wants consumers to experience the essence of racing with heightened senses, reported Bustle.

The unisex eau de toilette has subtle notes of burning rubber, as well as a sweet aroma sprinkled with delicate hints of spice, the news source added.

But not all consumers seeking the perfume will be in luck. Production is limited, so they can only win a bottle by following Sunoco Racing on Twitter or Facebook.

"There’s only one way to perfectly capture The Essence of Racing. Introducing Burnt Rubbér, our new fragrance available exclusively at: http://bit.ly/eoracing," Sunoco Racing wrote on its Facebook page.