Sunoco Invests in Daytona Intl. Speedway Redevelopment
DAYTONA BEACH, Fla. — Through a multiyear partnership with International Speedway Corp. (ISC), Sunoco Inc. will serve as the fourth Founding Partner at Daytona International Speedway (DIS) as part of its $400-million DAYTONA Rising development project.
Financial terms of the agreement were not disclosed.
Encompassing the Speedway's nearly one-mile long frontstretch, the project will be complete by January and is intended to make DIS the world's first motorsports stadium with premium amenities and attractions.
"Sunoco is a long-time partner of ISC and we're excited to further develop our relationship," said ISC CEO Lesa France Kennedy. "A brand synonymous with motorsports for many years, Sunoco will continue to be a great asset across the ISC enterprise adding to the overall fan experience."
The multiyear agreement gives Sunoco naming rights for one of five fan injectors, and the redesigned entry statement includes more than 20,000 square feet of Sunoco engagement and fan experiences that vertically span four concourse levels, according to the announcement.
"This represents the next chapter of our long-term partnership with ISC," said Sunoco Executive Vice President and Chief Marketing Officer Cynthia Archer. "ISC is taking the motorsports experience to new heights by creating a visually compelling facility. Fans will be amazed when they see the new motorsports stadium and Sunoco's engaging injector experience for the first time in 2016."
Sunoco will also have branding rights for one of the fan "neighborhoods" located near its injector. A total of 11 football field-size neighborhoods will be located throughout the new frontstretch, each of which features custom bar, retail and dining areas, plus dozens of video screens.
"We're thrilled to welcome Sunoco as a DAYTONA Rising Founding Partner," said DIS President Joie Chitwood III. "With a rich history and commitment to customers, Sunoco will enhance the race day experience for fans at the Speedway for years to come."