Sunoco to Launch Digital Media with GSTV
PHILADELPHIA -- Expanding its use of the Gas Station TV (GSTV) solution at its gas islands, Sunoco will launch an IP-based digital in-store pilot program from GSTV at select stations to provide a fully integrated, media destination to target on-the-go consumers, GSTV stated.
"GSTV has enhanced our business in the forecourt and we're excited to be the first retailer to launch this in-store program with them in an effort to continue driving sales and building customer loyalty," Chris Buitron, brand manager of Sunoco, said in a statement. "Our focus is on creating a balanced, engaging experience for customers both inside and outside our stores."
GSTV's large-format LCD panels will be positioned in high-traffic areas inside the store, and will feature the a mix of news and entertainment from ABC television, sports highlights from ESPN, AccuWeather forecasts, brand advertising and product promotions, the company stated.
"From the forecourt to the c-store, GSTV provides a complete, dynamic media solution for engaging mobile consumers and driving c-store revenue," David Leider, GSTV CEO, said in a statement. "We are transforming the gas station environment by making it a true destination for consumers who look to alternative media sources for their news and information, as well as marketers who aim to connect with this important audience."
"GSTV has enhanced our business in the forecourt and we're excited to be the first retailer to launch this in-store program with them in an effort to continue driving sales and building customer loyalty," Chris Buitron, brand manager of Sunoco, said in a statement. "Our focus is on creating a balanced, engaging experience for customers both inside and outside our stores."
GSTV's large-format LCD panels will be positioned in high-traffic areas inside the store, and will feature the a mix of news and entertainment from ABC television, sports highlights from ESPN, AccuWeather forecasts, brand advertising and product promotions, the company stated.
"From the forecourt to the c-store, GSTV provides a complete, dynamic media solution for engaging mobile consumers and driving c-store revenue," David Leider, GSTV CEO, said in a statement. "We are transforming the gas station environment by making it a true destination for consumers who look to alternative media sources for their news and information, as well as marketers who aim to connect with this important audience."