Sunoco, VeriFone Team to Enhance Fueling Experience

PHILADELPHIA — Sunoco Inc. selected VeriFone Systems Inc. as the exclusive media provider for its fuel islands.

San Jose, Calif.-based VeriFone will provide Sunoco with dispenser card readers that have integrated video screens and streaming content. The technology will also provide Sunoco's branded retailers with a comprehensive EMV (Europay, MasterCard and Visa) strategy.

"The combination of VeriFone’s indoor/outdoor video experience, our consumer loyalty programs and our forthcoming mobile payments app will provide Sunoco’s consumers with a dynamic two-way communication platform,” said Drew Kabakoff, Sunoco's director of marketing.

Sunoco sought a PCI (payment card industry)-compliant and EMV-ready platform for when consumers are fueling up. With VeriFone's Secure PumpPAY, Sunoco can now provide a mix of advertiser-funded offers, coupons and other content in coordination with the technology provider's VNET — At the Pump media service.

"We applaud Sunoco for being the first in the industry to standardize on EMV- and PCI-compliant solutions across all of its branded locations,” said Jay Parsons, senior vice president of digital media and taxi solutions for VeriFone. “Additionally, its selection of a highly integrated marketing platform will aid each of its branded locations by helping to increase sales and enhance the customer experience.”

Philadelphia-based Sunoco Inc. is a division of Energy Transfer Partners LP. The Sunoco brand of gasoline is available at more than 5,000 locations from Maine to Florida, including more than 600 APlus convenience stores.

This ad will auto-close in 10 seconds