SuperAmerica Partnering Up With NHL's Minnesota Wild

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SuperAmerica Partnering Up With NHL's Minnesota Wild


WOODBURY, Minn. -- SuperAmerica, a fuel and convenience store retailer with 233 company-owned or franchised locations in Minnesota, Wisconsin and South Dakota, formed a new multi-year partnership with the National Hockey League's (NHL) Minnesota Wild. The retailer is offering fans discounted gas prices following the team's home games.

Fans attending Wild games at Xcel Energy Center can take their game ticket into any participating SuperAmerica store in Minnesota after the game and receive cents off the price of every gallon of gas purchased, equivalent to the number of goals scored by the Wild. This promotion is not valid at SuperAmerica locations in Wisconsin and South Dakota.

The discount is good starting right after the game through midnight the following day. For example, if Minnesota scores five goals against its opponent at a game on a Tuesday evening, fans would receive a discount of five cents per gallon through midnight that Wednesday.

The promotion officially launched last week and will continue through the remainder of the season. Additional elements of the Wild/SuperAmerica partnership include advertising in the arena and during radio broadcasts, Wild promotions in SuperAmerica stores and arena promotional offers to be announced as the season goes on, the c-store chain reported.

"We are pleased to announce this new partnership, which brings together two respected and well-known Minnesota brands to create an exciting, money-saving offer for our customers," stated Jack Helmick, vice president of retail for SuperAmerica. "Wild fans now have an added incentive to cheer on the scoring of their team since they will also score additional savings at SuperAmerica when the game is over."

Helmick noted this partnership is part of the company's strategy of focusing on customer loyalty and Midwestern heritage. SuperAmerica has loyal customers -- its My SA Rewards members -- and the Wild has loyal fans throughout the state. It's a perfect fit for both brands, he said.