NATIONAL REPORT — While it's important for convenience store retailers to market themselves, new products, services, promotions and other initiatives by c-store suppliers are a major part of capturing consumer interest. Convenience Store News will regularly highlight such efforts in this roundup.
Here are the latest supplier spotlights:
Avery Dennison
Avery Dennison, a global leader in materials science and solutions that connect the physical and digital worlds, entered into an exclusive partnership with the San Francisco 49ers that will provide new fan engagement avenues via digitally connected clothing technology. Avery Dennison has become the official cutting-edge embellishment partner of the 49ers and will introduce digital connectivity into select 49ers Fanatics merchandise in the form of smart embellishments and digital labels.
The deal also marks the first major foray into football for Embelex, Avery Dennison's solution for on-garment branding that provides digitally connected and sustainable options for personalization.
"It's fantastic to see the 49ers surprising and inspiring the Faithful with this cutting-edge clothing technology. Digitally connected teamwear is a fantastic way to engage with fans, giving them dynamic ways to learn, share on social media, and interact with the teams they love. A new era of digital fan engagement is emerging, and sports wear provides the perfect gateway to build ongoing dialogue with fans beyond the stadium," said Michael Barton, senior vice president and general manager, apparel solutions, RBIS, Avery Dennison.
Team fans will be able to purchase customizable 49ers merchandise and unlock digital content at the same time. Avery Dennison's smart embellishments and digital labeling technology can be scanned using a smartphone camera, enriching the fan experience and accessing exclusive content unavailable anywhere else online, the company said. The merchandise will be exclusive to the 49ers Team Store presented by Visa at Levi's Stadium.
Chester's Chicken
Quick-service restaurant concept Chester's Chicken gave its most popular side the entrée treatment. The Buffalo Chicken Mac & Cheese Bowl and the Buffalo Mac Chicken Sandwich offer a spicy, bold twist on the classic comfort food and are now available for a limited time through Jan. 17, 2023, at participating Chester's locations.
Buffalo Chicken Mac & Cheese is made with two servings of mac & cheese and topped with six chicken bites tossed in Chester's special buffalo sauce, while the Buffalo Mac Chicken Sandwich is a 14.5-ounce sandwich featuring Chester's signature fried chicken tossed in buffalo sauce, topped with a scoop of mac & cheese and a slice of white American cheese, and served on a brioche bun.
"We introduced our new mac & cheese recipe last fall, and it has quickly become our best-selling side," said Scott Richard, director of culinary innovation, Chester's Chicken. "As mac & cheese continues to trend as a favorite across quick-service restaurants throughout the country, we're giving our guests a taste of something special — combining our famous fried chicken and buffalo sauce with our award-winning mac & cheese into two delicious, indulgent entrée offerings."
Franke Coffee Systems
Franke Coffee Systems debuted a new company website as the first touchpoint to be launched in its new look, adding weight to its new brand concept and refreshed branding. The site is developed and designed in a modular and interactive way that inspires visitors to navigate from one topic to the other. It provides access to relevant content like industry solutions and reference cases and gives a strongly improved user-friendly experience.
The launch is part of the company's positioning concept, first launched in 2019, which manifests the company's decades of expertise and experience in the coffee industry. "It's all about the moment" underlines Franke's ambition to always put customers and their various coffee business needs at the center creating unforgettable coffee moments with every cup, according to the company.
With the new website, Franke Coffee Systems also introduced the virtual Coffee Machine Finder. In a convenient, easy to navigate, and practical path for visitors to find the Franke solution that suits their coffee business best, the company added.
"With the launch of our new website, we bring our ambition to offer memorable customer experiences and user friendliness at every customer touchpoint a step further," said CEO Marco Zancolò. "The Franke Coffee Machine Finder is a powerful tool to discover the right coffee solution for every business and makes exploring our vast, modular portfolio a breeze."
ICE Cobotics
ICE Cobotics, a floor cleaning equipment and technology company, and Phillips 66 announced an agreement to offer ICE Cobotic's Cobi 18 autonomous floor scrubber to Phillips 66's retail network of more than 7,000 branded fuel locations and fixed based operators (FBOs).
Cobi 18 is a cleaning technology that will allow Phillips 66's branded Phillips 66, Conoco, 76 and Phillips 66 Aviation locations to meet consumer demand for cleaner and more organized sites, while delivering a better consumer experience and progressing toward the its goal of creating the c-store and FBO of the future, according to the company.
Cobi 18 is designed to clean 5,000 to 7,000 square feet per hour and starts at $15 a day. It can deploy multiple times per day to clean floors.
"We are proud to work with a company like Phillips 66 that has a vision to bring impactful, affordable, and easy to implement technologies, such as Cobi 18, to their fuel customers. By deploying Cobi 18, fuel retailers and FBOs can focus their resources on what is most important to grow their businesses," said Kris Dihrkop, director of strategic accounts U.S.
Paytronix Systems Inc.
Paytronix and next-gen experience management platform Yumpingo formed an integration partnership that enables brands to deploy Yumpingo's proprietary one-minute reviews to guests when using Paytronix Order & Delivery.
The combination of Yumpingo's experience management functionality and Paytronix's digital ordering platform will help brands pinpoint specific actions for their teams to focus on that have the biggest impact on guest satisfaction, traffic and sales, according to the companies.
"The Paytronix platform is renowned for delivering relevant, personal experiences, at scale, that help brands create amazing frictionless experiences," said Andrew Robbins, co-founder and CEO, Paytronix Systems Inc. "Now, with the Yumpingo integration, Paytronix is enabling our clients to gather even more granular, real-time data and uncover actionable insights that can be used both to optimize the guest experience and to fine-tune overall operations."
PepsiCo Inc.
PepsiCo launched its new Restaurant Royalty Residency program, which will bring the offerings of Black-owned restaurants across the United States to Las Vegas. The initiative is part of the Pepsi Dig In Restaurant Royalty project the company rolled our last May, through which consumers can nominate their favorite Black-owned restaurants to take part in a four-week residency at Mandalay Bay Resort's Libertine Social and Luxor's Public House.
Culinary innovators and eateries curating menus through the residency include Chef JJ Johnson, creator of the Fieldtrip restaurant in New York City's Harlem neighborhood; rapper and restaurateur Bun B's Houston-based Trill Burgers; Nashville's Slim and Husky's, founded by Clint Gray, EJ Reed and Derrick Moore; chefs Maya and Kala Johnstone's FoodChasers' Kitchen; and Los Angeles' Trap Kitchen, created by Eddie "Mikey" Bynum, Malachi "Spank" Jenkins and Roberto "News" Smith.
"It's an honor to usher in Pepsi Dig In's Restaurant Royalty Residency and continue to support a platform that's dedicated to increasing visibility of the Black culinary community," Chef Johnson said in a statement. "Black restaurateurs and chefs often don't have access to opportunities to help grow their businesses and move the needle forward. That's why I'm passionate about supporting Pepsi Dig In and programs like this MGM residency."
PepsiCo is also working with the National Urban League to create the Black Restaurant Accelerator program, which will provide venture capital and mentorship to 500 Black restaurateurs across 12 cities over the next five years.
"Las Vegas is a city for revelers and foodies alike and serves as the perfect stage to spotlight talented Black restaurateurs and chefs, highlight their food, and grow their audiences," said Scott Finlow, Chief Marketing Officer of PepsiCo Global Foodservice.