Taco Bell Applies ‘Live Más’ Mantra to Beverage Menu

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Taco Bell Applies ‘Live Más’ Mantra to Beverage Menu


IRVINE, Calif. -- Taco Bell plans to help customers 'Live Más' through a new partnership with PepsiCo that brings six unique new beverages to its restaurants.

Three new carbonated soft drinks (CSDs) will be available, including crisp apple-flavored Manzanita Sol, and all-new flavors Diet Mountain Dew Baja Blast and Mountain Dew Sangria Blast. The three non-CSDs are Brisk Mango Fiesta; a mix combining Brisk Iced Tea and Lemonade; and zero-calorie, nutrient-enhanced SoBe Lifewater Yumberry Pomegranate.

The new beverages are being introduced at select locations starting immediately and will expand nationally through 2014 at participating locations. Suggested drink prices are 16 ounces for $1.39, 20 ounces for $1.49, 30 ounces for $1.69 and 40 ounces for $1.79.

"We hear how fanatic our customers are about Mountain Dew Baja Blast, and this inspires us to continue introducing exciting and exclusive beverages to Taco Bell fans," said Taco Bell Chief Marketing Officer Chris Brandt. "Beverages -- like many of our food items -- can be enjoyed on the go, which fits our fans' lifestyle to get more out of every day. We really want to develop beverages that are as unique, tasty and portable as our food."

As a key element in Taco Bell's ongoing 10-year growth plan to double its business, these new flavors and Taco Bell's continued innovation in specialty beverages extend the snacking daypart for the brand, the company stated. In keeping with this during 2014, Taco Bell will continue offering "Happier Hour," which offers $1 Loaded Grillers, medium beverages and regular Freezes from 2-5 p.m. at participating locations.